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Use Real People or Celebrities in Your Advertising Campaign?
Trends
Real Folks or Celebrities?
Will celebrities or real people have more success in your advertising campaigns? Here's what you should know to make the right decision.
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Business of Touch
Communication
Have Them at Hello
Learn the right way to greet and take leave of international business associates with this dynamic tool from Aquent.
The Who's Who of a Proposal Development Team
Management
Proposal Development
Wondering how you fit into that next proposal? Learn about team staffing responsibilities in this Aquent guide.
Leadership
A Good Designer
In this Aquent video, Funny Garbage founder Peter Girardi describes why a designer's perspective is so important.
 
Job & Industry Profiles
Women in Marketing
Professional women, especially those with an MBA, are drawn to the field in large numbers. The reasons are many but the best way to the top remains the same.
Communication
Top-Notch Proposals
Proposals are a vital part of the marketing business. This article by Aquent outlines the key stages in submitting one.
 
More On the Job
In the Spotlight
Desperately Seeks Balance
How do you manage all life's changes -- and the accompanying pressures -- while keeping your career moving? By finding balance.
 
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