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Communication

You and your client agree that you've got the skills to get the job done. Do you still need to put your pitch in writing?

Careful with Humor
Beginning a cold call with a joke can be a great tactic -- if you and your prospect have the same idea of funny.

How to Take Control
A sales seminar can happen anywhere. See how an airport security guard displayed brilliant salesmanship.

When You're Smiling
Customers can tell when you enjoy your work. If you're not passionate about what you're selling, they won't be, either.

In the Spotlight

The PR field has recovered substantially from a low point in the early 2000s. Spending is back up, and that brings a better job outlook.

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